Have you tried setting Dynamic Range to Limited? Nvidia Control Panel>Change Resolution>Use NVIDIA color settings> Output dynamic range > Limited
(Need to change this setting also on the monitor OSD if it's avaliable so they both match)
It may sacrifice some color quality but you are also limiting the intensity of brightest & darkest shades.
"Full Range" greyscale, the darkest color is 0 (0,0,0 R,G,B) and brightest is 255 (255,255,255 R,G,B):
Limited Range would narrow this to 16 (16,16,16 R.G,B) and 235 (235,235,235 R,G,B) limiting how bright the colors can be displayed through the pixels independently of backlight brightness.
This improved for me the effect of perceiving the colors in a more solid state rather than feeling like the image is glowing.