qwop Use the ratings and judge for yourself.
For me, extreme dark blacks = higher contrast between white = not as comfortable. The single and only feature that matters when I buy a TV is eye comfort. For me that means RGB IPS 60hz glossy that is completely flicker free. Note: Sony now tries to sneak in VA panels. e.g. Bravia 3 is only IPS for 43, 55, 75:
Size US Model Costco Variant Panel Type
43" K-43S30 - IPS
50" K-50S30 - VA
55" K-55S30 K55S30CB IPS
65" K-65S30 K65S30CB VA
75" K-75S30 K75S30CB IPS
85" K-85S30 K85S30CB VA
I have my x77l on the max energy savings/lowest brightness and the display is still too bright no matter the conditions. A person would have to be legally blind to think that the screen wasn't bright.