This doesn't sound like DC dimming as I know it…
We all know that PWM switches the backlight on and off to control brightness. I always thought that DC dimming did something similar in that it lowered the backlight brightness, but did it in a way that didn't flicker using the current to control the brightness directly.
Reading up now, I now understand that DC dimming actually reduces current to the pixels therefore reducing their brightness. The whole point of this DC control is that it doesn't have to flicker to reduce the brightness. The downside is that at low brightness levels on OLEDs you get colour shifts. And I'm left wondering - what they heck then are they doing with the backlight? Is it full power all the time with DC dimmed devices?
So why is it stated here that DC Dimming == flickering pixels?
Or is this some new or different technique with the same name and what's labelled by @jordan as "fake DC Dimming"? If so, it reads like some frankenstein combination of both worlds. Is this just cheap DC dimming in that they're using PWM techniques on the pixels, rather than the backlight??!